Webmaster Secrets That Can Turn Your Website Ranking Around For Good
In this modern
age of technology, the world is largely influenced, dominated and governed by
leading websites. Therefore, there is the system of optimization and ranking.
A better ranked
website has greater chances to appear at top ranks in search results. You might
have seen some websites more popular in search results. This is the reason
behind it. By following some specific techniques you can make your website
ranked better as well.
Analyze Competitor’s Backlink
Backlinks are
the links between two websites. They are one of the most important aspect for
search engines to determine the authority of a website.
The number of quality backlinks is considered
by the search engine as votes to determine the website’s relevance to the
specific keyword. Link value is the calculation of the SEO value of any
selected backlink.
Most valuable
links are formed when other websites link to yours because of the product or
service relevance with them. These are most the most difficult to get.
On the basis of
your competitor’s backlink you can not only build your own secure backlink but
it also help you to build your profile more strong by analyzing your competitor’s
profile and locating the gaps there.
·
We are going to use SEO SpyGlass to locate who
is linking to our competitors and what is their level of authority. Create a
new project in the software and enter your URL in it.
·
The software will take some time to analyze the
backlinks and give you a detailed report where can have the information about
number of IPs, domains and backlinks connected to your page.
The analysis report also have the detail about their progress over time. You can understand it with the help of following information.
The analysis report also have the detail about their progress over time. You can understand it with the help of following information.
A DoFollow
backlink is used where the referrer resists passing on the link juice. The more
of them you get the better it is. But you should get them through authoritative
domains. The C-Block metric is the one that comes from some IP address
belonging to a unique IP address.
Companies having
more than one website mostly have similar IPs so, it is important for search engine
to exclude the potential link-networks that are designed to manipulate the page
ranking.
Some other
factors useful in backlink analysis are domain InLink rank, page InLink rank,
backlink country of origin, linked pages and anchors texts. InLink rank determines
how much power lies with the domain and the Domain InLink is the domain’s
overall power estimation.
All these
factors are used to analyze the growth of a page in the eyes of the search
engine over the time. You can easily know the authority and value of each backlink
to your website and hence, understand the competing website’s domain authority.
Comparison of Domain
Now we have to
figure out how the backlink profiles of our competitors stack up against one
another and which of them we can’t outrank.
·
In SEO SpyGlass, chose Domain Comparison tab at
the left-side panel and enter the competitors found previously in Rank Tracker.
·
SEO SpyGlass will give you a summarized analysis
of competitor’s backlink profiles. Compare the various metrics against your
profile and find out where your competitors are focusing for their SEO ranking.
Now using the information, find out the gaps in your profile and focus on
getting quality.
Authoritative
DoFollow backlinks indicate improvement but are built over the time, making it
a long-time commitment. To know the potential of the juicy backlinks we’ll use
the Intersection module in SEO SpyGlass.
·
Open the Domain Comparison module and click the
Link Intersection. You will get a list of domains from which your competitors
get links, excluding the ones linked to you.
This will give you an idea about from
where your competitors get their best backlinks. Use the information to link
opportunities. These quality domains linking to competitors can be a valuable
resource.
On-Page Tactics of the Competitors
An important
factor in SEO is your website’s overall design. A functional website is
necessary not only for god user experience but also for the search engine to
hit it effectively.
You shouldn’t
put a huge amount of money on website design but give it considerable
importance and take clues from your competitors.
Most importantly, your landing page can be improved
even in a day by taking inspiration from your competitors. To optimize the
pages for target keywords and industry we need to have a look at the on-page
design of our competitor.
·
Open Website Auditor in the suite and create new
project. Enter your website URL or that of the competitor’s website.
·
Click at Content Analysis, choose the page you want
to analyze and enter few keywords that you want to optimize for your website.
·
Check the Content Optimization and see if any
problems need to be corrected.
·
By checking below the Competitor’s tab you will
have a close look about your competitor’s way of handling these aspects. Use
the information that you have learned here to improve your website and make it
perfect.
Semantics
With every
passing day, the role of semantics in the world of search engine is increasing.
As the context explains the intent hence, much of the thought is given to user
queries.
Your competitors can provide you with all the relevant information for the task by giving you many relevant keywords which
you might not have considered. For the purpose we need to learn about the
TF*IDF formula.
This is a technique used to analyze the body of some text to give important ranking to some specific words. Firstly, it tells us about how frequently the word is used in the text.
This is a technique used to analyze the body of some text to give important ranking to some specific words. Firstly, it tells us about how frequently the word is used in the text.
Secondly it
gives the inverse term frequency that is the higher ranking of unique words and
lower ranking of common words. The purpose of running this formula on the
websites of competitors is to find the words associated to our keywords.
·
Open Website Auditor and go for the TF-IDF
button you will find at the left under the Content Analysis tab.
·
You will get a list of keywords immediately with
the mentioned frequency of competitor’s as well as your page. Use this
information to analyze how the frequency can be improved at your page.
·
Now go for the Recommendation tab at the right
side that will give recommendations for our page, based on the word frequency
of the competitor.
It is important
to remember that every industry have its own terms and vocabulary used
typically so, this is a very crucial step for every niche.
Social signals
are becoming very important with every passing day. These are the collective
likes, shares and business visibility that your website gets from social networks.
Nowadays, the
like from Instagram, twitter and Facebook are used hugely for marketing as well
as opinion collection.
It is very necessary to know about our competitor’s social media technique they are using to enhance their SEO campaigns and use this valuable information. While you social signals analysis of the competitor, you should keep these points in mind:
It is very necessary to know about our competitor’s social media technique they are using to enhance their SEO campaigns and use this valuable information. While you social signals analysis of the competitor, you should keep these points in mind:
·
Consider the content carefully and note down
every keyword they have targeted.
·
Consider YouTube videos, twitter and Facebook
updates, and Instagram posts to analyze the typical content for your industry.
·
Can and how do we adopt the competitor’s
technique to achieve our success? And what are the gaps and how can we fill
them?
It’s time to use
Awario, our in-house social media listening tool, to analyze how our competitors
use the social signals for their benefit.
·
Open the awario.com and create a new project for
your website. Put in here the URL of your website as well as some of the competitor
links that you want to track with it.
·
Awario will scan for within seconds, the social
networks to tell you how and where your brand will get the exposure.
·
There is the 'mention tab' which will tell you from
where your competitors are getting their exposure. Use this valuable
information to find and fill the potential gaps in your campaign. Note down the
reach figure and also from where they are getting most exposure.
If you don’t
analyze from where your competitors are getting their publicity, you will miss
out on everything.
Even if you are not interested in active social media marketing, this information will still be valuable to give you the idea about the type of content that resonates with your target audience. Use Awario and get maximum benefit of its potential.
Even if you are not interested in active social media marketing, this information will still be valuable to give you the idea about the type of content that resonates with your target audience. Use Awario and get maximum benefit of its potential.
Conclusion
This guide is
targeted towards everyone, to give all of your some insight about this
important issue. Keep in mind that proper SEO is a long-term commitment and it
requires constant keep-up to keep an eye on how effective and important your techniques
are.
As the trends
keep changing with time hence, you need to keep an eye on your competitor’s
information constantly.
This guide will
help you to identify the lagging areas in your website and give you ways to
improve them. Use your creative mind and your will get an edge over all of your
competitors.
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