Whether your motivation to own gold is to give it as a gift, to own it as a store of wealth, or to diversify risk of your other investments, until now your options to gain gold exposure have been expensive and limited.
You could buy physical gold from a dealer where a central bank sets the price and the dealer adds charges. You could open an account with a registered financial institutional and pay them to position you in derivatives or other complex financial instruments like futures and ETFs.
In the alternative, you could buy a stock in a gold producer [good luck with that, the GDX index of major gold producers has halved in value over the past decade].
The problem with all these options is that there’s always a middleman taking a slice and whose interests are not always fully aligned with your own.
It makes sense to get expert advise and make the most of golden investment opportunities.